A little known fact for some of you is that in a past life I use to be a Psych Nerd. I can say that because I'm still a card carrying member of the club. I had graduate school, research labs and terms like discriminative stimulus under my belt before I traded it all in for head counts and table linens. In all truth, I feel like I use my training even more now (have you ever been at an event where the fire alarm goes off 10 minutes into your reception? Let me tell you, people loose their s***). But it's videos like this that make me loose mine. The psychology behind how a little design can change lives. Both my worlds collide:
A shout out to Julia for hunting this down on the interwebs. And to Volkswagen for putting it out there.